A product proposal for Japanese retail company Muji.

Muji's design philosophy is minimalist, and places an emphasis on recycling, reducing production and packaging waste, and a no-logo or "no-brand" policy. The product proposal is targeting another consumer segment: children from ages 2 to 10.

In a world with coloured plastic toys with restricted personalities, “Nani” is a multifunctional toy that ages as the kid mature. Starting as a stacking game for toddlers to become familiar with shapes, then evolving into a puzzle, and finally a 3D puzzle to fit the different stages of their cognitive development. Once the kid is done playing with Nani, (an inevitable ending to all toys), parents can use the different pieces as coasters. The materials are responsibly sourced and the paint safe for children.
A solution to the planned obsolescence of modern toys.