Creating the brand identity of a fictional country in Oceania. After building the supposed historical and economic context of the country, we faced the challenge of creating an airline whose branding represented those same values.

“Whaea is born within the origins of the Minangkabau culture, one of the last matriarchal cultures to ever exist. Ocea, Whaea’s number one airline, focuses on solidarity as a pillar of motherhood and therefore their values, which is why its mission is to provide travelling freedom for the people in situations of injustice or violence. It is a welcoming airline that aims to be open, serene and supportive for its users.”
Branding an airline for a fictional country.